Role: Designer
Date: 20XX

R/GA Connected Space

Connecting people and objects to their surrounding environment

Photo credit: Nigel Young

Challenge

R/GA designed its new office with the goal of bridging the gap between the digital realm and the physical space. In preparation for the company’s relocation, a few employees (myself included) were tapped to help envision many facets of the new connected office. 

Solution

Inspired by the utilitarian focus of the Bauhaus and the clarity and order of Swiss design, the R/GA brand identity was defined by its aesthetic restraint, asymmetrical layout, modular grid, and love affair with Helvetica Neue. I carried this style and sensibility through to the different mediums of brand touchpoints: a welcome pamphlet for new visitors and clients, a digital control system powering each conference room, an art index showcasing then then-Chairman Bob Greenberg’s impressive collection scattered throughout the office, and wayfinding signage for effortlessly navigating through the physical space. 

The process of designing R/GA’s new office was documented by Gary Hustwit in a film titled, Workplace.

Learn more about the project︎︎︎

Team

Visual
Minah Kim Bass

User experience
Derek Chan

Creative direction
David Alcorn
Virgilio Santos
Vitor Andrade

︎︎︎ Scroll for more images / A printed map and informational brochure that serves as an introduction and a guide for clients and visitors.


︎︎︎ Scroll for more images / Installed in every conference room and executive office, the crestron control panel configures and controls meetings, lighting, phone calls, display, and camera.


︎︎︎ Scroll for more images / Crestron control panel lorem ipsum. paired down simplicity.


︎︎︎ Scroll for more images / The signage aims to guide people through the space and is also used as a directory format between floors.