︎ Currently working toward my Master of Gardening certification through Michigan State University.

Taking on projects for Spring and Fall 2024

︎︎︎ Email
︎︎︎ LinkedIn

👋 I’m an interdisciplinary designer newly based in Grand Rapids, Michigan. I recently received my Master of Science in Human-centered Design and Engineering at the University of Washington. For my final capstone project, I applied speculative design strategies and a more-than-human-centered approach to create embodied rituals that sought to deepen our relationship with the natural world. In the not-so-distant past, I contributed to projects ranging from brand identity to mobile app designs at Microsoft, RGA, and Collins.

As a generalist, I feel most fulfilled when I apply my skills and knowledge to a wide variety of mediums and problem spaces. I’m equally at home designing a logo as I am architecting the operational process of a design team. Curiosity and observation are central to my design process. While design standardization has its place in promoting efficiency, I am committed to developing processes and solutions that are localized, authentic, and restorative.

Outside the studio, I enjoy sun bathing during long morning walks (I’m a born and raised Angeleno!), cooking meals for friends, and practicing the skills required to manifest my vision of an urban homestead, where I grow and make most of the things my family needs.

If any of this piques your interest, I’m happy to hear from you: hey@lookatminah.com

Specialties

User experience
Brand identity
Data visualization
Design strategy
Systems design
Web & mobile
Image making

Clients

AARP
Equinox
E*TRADE
Google
Goldman Sachs
Mastercard
Microsoft
R/GA
Samsung
School of Visual Arts
SheSays
Target
Verizon
Walmart

Education

BFA Graphic Design – School of Visual Arts
MS Human-centered Design & Engineering – University of Washington
︎︎︎Out of 50 final projects, only 3 were selected to receive awards. My team’s capstone project was honored with the "Brave" Award.

Teaching

Foundations of Digital Design – School of Visual Arts – 2016-2017
Senior Design Portfolio (TA) – School of Visual Arts - 2015-2016

Awards & Recognition

Andy Awards – Creative Technology (Equinox The Pursuit)
Behance Talent Gallery
Cannes Lion – Gold – Product Design / Interface (Equinox The Pursuit)
Cannes Lion – Gold – Networked Mobile Technology
(Equinox The Pursuit)
Cannes Lion – Silver – Use of Data / Insight (Equinox The Pursuit)
Cannes Lion – Bronze – User Experience (Equinox The Pursuit)
Clio – Gold – Digital Technique (Equinox The Pursuit)
Clio – Silver – Digital (Equinox The Pursuit)
Clio Sport – Grand – Product / Service: Innovative (Equinox The Pursuit)
Clio Sport – Gold – Product / Service: Experiential (Equinox The Pursuit)
Creativity
D&AD – Graphite Pencil – Digital Design (Equinox The Pursuit)
D&AD – Wood Pencil – Digital Marketing / Innovative Use of Technology (Equinox The Pursuit)
D&AD – Wood Pencil – Graphic Design / Digital & Mobile – Wood Pencil
Fast Company – World’s Top 10 Most Innovative Companies of 2015 in Fitness
One Show – Bronze Pencil – Interactive Advertising / Environmental / Experiential (Equinox The Pursuit)
Graphic Design USA – “Student to Watch”
Graphis
Interaction Awards

Patents

Identifying search terms by reverse engineering a search index
US MS# 409327-US-NP · Issued Mar 1, 2021

Minah Kim Bass

Product • Practice • Paint • Play